Greg McHale, Co-Founding Partner

Adventurer & Entrepreneur

Greg McHale is a renowned Metis adventure racer, hunter, entrepreneur, and the driving force behind The McHale Group. With a lifetime spent pushing the limits of endurance and exploring some of the world’s most challenging terrains, Greg has established himself as a leader in the realms of outdoor adventure and business. His journey is marked by a relentless pursuit of excellence, a passion for the wilderness, and a commitment to building meaningful, life-enriching experiences for others.

In his early career, Greg traveled the globe with his wife, Denise, competing in extreme adventure races that tested his mental and physical limits. His ability to navigate rugged landscapes and overcome adversity quickly made him a respected figure in the world of competitive adventure sports. From scaling mountains to crossing deserts, Greg’s experiences fueled his vision to create businesses that bring people closer to nature while emphasizing resilience, discipline, and respect for the environment.

Denise McHale, Cofounding Partner

Athlete, Health Expert, and Champion of Wellness

A celebrated athlete, fitness and nutrition expert, and co-founder of The McHale Group. With a lifelong dedication to health, wellness, and performance, Denise has built an impressive career defined by discipline, resilience, and an unwavering commitment to helping others lead healthier, more fulfilled lives. Her expertise and achievements in fitness have shaped her role in The McHale Group, where she brings a people-centered approach to business that emphasizes quality of life and personal growth.

Denise’s athletic journey has taken her to the top of the competitive endurance racing world. With multiple awards and accolades, she has distinguished herself in some of the most grueling competitions worldwide. Her background as a record-breaking athlete has instilled in her a deep understanding of the power of discipline, determination, and perseverance. These values are at the heart of her approach to wellness, where she combines her professional knowledge with personal experience to inspire others.

As an expert in fitness and nutrition, Denise has dedicated herself to guiding others toward healthier lifestyles. Her unique blend of hands-on expertise and compassionate coaching has made her a trusted authority in the wellness field. This commitment to health extends into her role with The McHale Group, where she focuses on creating businesses and experiences that empower individuals, enrich communities, and raise the standard of wellness and vitality.

Jason Locke, Cofounding Partner

Chief Executive Officer

An innovative and forward-thinking leader, shaping the future of The McHale Group with a vision rooted in growth, impact, and creating life-enriching experiences. As CEO, Jason leads the design and performance of our portfolio of brands across Tourism, Outdoor Entertainment, Health Services, Real Estate, and Television.

With a clear strategy for expanding the Group’s reach, Jason is spearheading growth through strategic acquisitions, global expansion, and the development of brands that bring value to the communities they serve.

Jason’s journey to The McHale Group includes a wealth of executive experience, highlighted by his role tenure as Chief Marketing Officer for Air Armor Tech, LLC, a military technology firm. Prior to this, he held leadership positions as Vice President of Business Development at Robertson College, as well as leadership positions at Cabela's and IG Wealth Management, where he specialized in digital marketing, brand strategy, and client engagement for consumers, brand partners and high-net-worth clients, bridging traditional marketing with cutting-edge digital trends.

Beyond his professional accomplishments, Jason is a dedicated husband, father, and outdoorsman, with a passion for adventure and continual personal growth. His leadership reflects a commitment to creating businesses that not only perform but leave a lasting impact on the quality of life for those they reach. Under Jason’s guidance, The McHale Group is on a transformative path, driven by his vision to build a portfolio that stands out in both impact and excellence.